Get Your Glow in the Dark with Jergens

Gals, I haven't had a "real tan" since Jessica Simpson and Nick Lachey were an item.

That's why I'm so into Jergens' new “Glow in the Dark” Campaign—a crusade to encourage women to give up their harmful tanning routines in favor of safe alternatives that let you glow without the sun. For the second year in a row, Jergens' skincare team has partnered with The Skin Cancer Foundation to raise awareness about getting a glow without the sun.

To spread the word about the safe way to glow, one of my fave actresses, Rachel Bilson, has pledged to “Glow in the Dark” this summer, not in the sun. The star of “Jumper,” “The Last Kiss” and the upcoming film “New York I Love You,” set to hit theaters in the fall, Bilson is committed to raising awareness about healthy ways to get glowing as well as protecting her own skin by eschewing the sun. To join her, log on to jergens.com and pledge to get your glow in the dark.

For every pledge made, Jergens skincare will donate a pre-determined amount* to The Skin Cancer Foundation. By doing your skin a favor and glowing safely this summer, you’ll be helping save others’ skin, too.

Jergens' offerings include:

For a radiant complexion with uva / uvb SPF protection, use Jergens® natural glow Healthy Complexion Daily Facial Moisturizer SPF 20. To get your summer glow safely and keep your skin hydrated, try Jergens natural glow Foam Daily Moisturizer or Jergens® natural glow Revitalizing Daily Moisturizer. To get glowing fast without the sun, go for Jergens® natural glow express Body Moisturizer. Or to tone skin as you glow, try Jergens® natural glow Firming Daily Moisturizer.

$9 each at food, drug, and mass retailers nationwide.

*Jergens® Skincare team will donate $1 per pledge, with a minimum donation of $10,000 and a maximum of $20,000. Campaign runs from March 17, 2009 – August 31, 2009

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